SimpleStage is a project management platform that helps creative agencies simplify and streamline the process of collaborating and collecting client input on digital projects.




Motion Tactic

Project Type

Product Design


UI Designer

Project Overview

Designing a multi-functional platform

I was brought on to help redesign SimpleStage's product interface and develop a design system that would be adaptable, expandable and flexible as the platform grows and evolves.

A visual identity, marketing website, and initial prototype had already been created before I was brought onto the project. These elements served as jumping off points for the development of the design system.

The Challenge

Combine 3 project touch points (design presentation, feedback + design iterations, and bug tracking) into one, easy-to-use product.

My Role/Responsibilities

UI Designer
Design system management
UX design support

Research & Planning

Competitive Analysis

The first step I took was to conduct a visual study of SimpleStage’s competitors to identify industry trends on how color, typography and layout impacts complex UI systems.

Platform Architecture

The IA and user flows were established before I was brought onto the project but had not been formally documented. I built a site map to help inform my decision making when designing each dashboard.


Establishing a fresh, dynamic and scalable design system

With a clear scope of the competitive landscape, I developed a design system that was visually calming and easy to use though the following practices:

Design System Ethos


Minimal, purposeful use of color


Appropriate typographic hierarchy based on level of information


Repeating layouts that create learnable patterns throughout the dashboards


Inter was chosen for its classic, neutral, Helvetica-like qualities and it's legibility at small scales.

Color Palette

Using the four hues of the SimpleStage identity as a starting point, I expanded the color palette to accommodate the needs of the platform’s complex dashboard system.

Key Considerations

  • Shades of the primary colors facilitate visual hierarchy
  • Clear messaging is created via a bold secondary palette
  • Contemporary and vibrant tertiary tones that stand out in the marketplace

Component Library

I created and maintained the component library throughout the design and development process, which served as the single source of truth for all team members and ensured visual consistency across the platform.

Final Dashboards

Designing for efficiency and easy collaboration

The final design aims to reduce the friction typically experienced when working within multiple platforms to complete different tasks. Consolidating these tasks into one unified platform makes collaboration easier, work flows more efficient, and keeps projects more organized.

Home Dashboard

Centralized hub to view all projects and their current status designed for quick-reference and glanceability.

Single Project

Displays all requests, messages, and activity for each project in both list and gallery layouts to accommodate different user preferences.

Single Request

Each request type features layout options relevant to the user and the kind of tasks they will be working on.

Web Annotations

A pinning system was developed as a part of the annotation tool to make it clear which pin is in focus at any step in the bug tracking task flow.

Key Considerations

  • Pins change state while flowing through the task creation process to track progress
  • Pins also change state when hovering over the task list to help track where they’re located on screen

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