Known mostly for their delicious plant-based milk beverages, Califia Farms has experienced significant growth over the last few years quickly becoming a leader in the plant-based space. The introduction of Calilujah!, their first ever large-scale media campaign, signified a “coming-out party” for the brand with broad-reaching media tactics including a national television spot and global out-of-home presence. With their grassroots marketing efforts paying off, the need for a fresh, engaging website became essential.
Envoy was tasked with three main objectives for the website:
We solved Califia’s challenges in simple, yet effective ways to create a website worthy of the brand’s loyal following and big personality.